LL+DM
ONE ECOSYSTEM, EVERY DIMENSION OF LIGHT.
BRAND STRATEGY AND VISUAL IDENTITY FOR THE ECOSYSTEM THAT BRINGS TWO LIGHTING HOUSES TO LIFE.
La Lampe and Dominici arrived at Studio Cura with decades of history and real market weight, but no narrative to hold them together. Two brands under one roof were creating confusion - for clients, for trade partners, even for the people working inside the company. The challenge wasn't choosing one brand over the other: it was defining a strategy that maximized the value of both, brought clarity to every touchpoint, and gave the business the consistency its own trajectory had already earned, so it could write its next chapter.
Light is usually treated as a finishing touch: the last decision in a project, never the first. La Lampe and Dominici proved otherwise. One brought technical mastery over lighting projects; the other, iconic decorative pieces that turn light into an object of desire. As Dimensões da Luz - the dimensions of light - became the ecosystem built to hold both, giving them a shared home without asking either to disappear into the other. La Lampe carries the intelligence of light, Dominici carries its timeless expression, and together they populate every dimension in between.
A framework built from four pillars that define how LL+DM shows up everywhere it's seen. Four ideas, one throughline: smart, Brazilian-made, art-driven, and unmistakably now.
From online service to SP Arte, from e-commerce to collabs - every pillar was mapped to a real touchpoint, so the brand feels the same whether you meet it on a screen, in a showroom, or at a design fair.
What we defined wasn't a new face for La Lampe or Dominici: it was the endorsement system between them and the LL+DM mark - the hierarchy of how the parent brand sits alongside each wordmark, at what size, with how much protective space around it, across digital and print. A clear enough rule that La Lampe and Dominici keep speaking in their own voice, while everything they put out still reads, unmistakably, as part of the same house.
From the fixture on the ceiling to the card inside a shopping bag: the same idea of light, wherever it shows up.
