THINK DEEP. DESIGN TRUE.
That's the conviction that brought Studio Cura to life.
Between São Paulo and Rome, Camila Alcalay AND Federica Bottelli bring together 13+ years of experience across brand strategy, design, and transformation, working at global consultancies, agencies, HIGH FASHION HOUSES, and startups spanning every kind of industry. We've built brands from the ground up, led rebrands, driven repositionings, and crafted identities across sectors. We've challenged assumptions and learned that the work only holds when strategy and design are inseparable.
In 2026, we built Studio Cura.
SERVICES
Every project's scope is shaped around
the client's challenge and context.
Before we create, we listen. We go deep into the business and market context to understand where the brand stands - and where it has room to go.
BUILT
DIFFERENT
Not to brag, but here's why you
should choose us ;)
We bring years of branding consultancy into every project - and make that knowledge work for brands at any stage,
in any market.
CAMILA ALCALAY
Founder & Creative Director
With a background in advertising and graphic design, she's worked across agencies, startups, and strategic consulting, leading identity and brand transformation projects for global brands across a wide range of sectors. Camila founded Studio Cura on the conviction that strong brands are born at the intersection of deep thinking and precise design, where form is never separate from strategy, it's how strategy becomes visible.
FEDERICA BOTTELLI
Founder & Strategy Director
Federica leads the studio's strategy with a vision that refuses the obvious. With an international background spanning Brazil and Italy, a foundation in business, and experience in high fashion, consulting, and high-complexity rebrandings, she believes strategy isn't a starting point - it's the backbone of everything that gets created. Her sharp read on market, culture, and behavior translates into directions that don't follow ready-made formulas, ensuring every project stays true to what the brand needs to be - not to what's easiest or most obvious to do.
CLIENTS
- CASA IKIGAI
- CURA
- DECÍ
- LL+DM
- TERESA GRINBERG
TELL US EVERYTHING.
TELL US ABOUT YOUR BRAND. DROP A MESSAGE OR A WHATSAPP - WE’LL GET BACK TO YOU.